AskTheCEO vs Caspian Studios
If you are evaluating B2B podcast production agencies, Caspian Studios and AskTheCEO are both full-service options that handle production, guest booking, and distribution. But they serve different needs and operate with different models. This comparison covers the key differences so you can decide which is the right fit for your company.
Side-by-Side Comparison
| Feature | AskTheCEO | Caspian Studios |
|---|---|---|
| Professional host included | Yes — dedicated host for every episode | Yes — production team handles interviewing |
| Client needs to host | No | Varies by format |
| Guest outreach and booking | Included | Included |
| Video production | Full video and audio | Full video and audio |
| Short-form video clips | Included | Included |
| Distribution | YouTube, Apple Podcasts, Spotify, all platforms | All major platforms |
| Show formats | Customer interviews and endorsements | Interviews, narrative, scripted fiction |
| Primary focus | Customer proof, testimonials, sales enablement | Brand storytelling, audience growth, content marketing |
| Starting price | Starting at $1,200 per episode | $2,500 per episode |
| Pilot program | $4,800 for 4 episodes | Contact for pricing |
| Team size | Founder-led, boutique | Full production studio team |
| Client roster | B2B tech companies, growth-stage to enterprise | Enterprise brands (Snowflake, Slack, IBM, Zoom) |
Hosting Model
The most significant difference between the two agencies is the hosting model. AskTheCEO includes a dedicated professional host, Avrohom Gottheil, who conducts every interview. The client's CEO, founder, or marketing team does not need to appear on camera, prepare questions, or conduct interviews. This makes it a hands-off, done-for-you solution where the client identifies the guests and AskTheCEO handles everything else.
Caspian Studios operates with a larger production team and supports multiple podcast formats. For interview-style shows, their team can handle the interviewing. For other formats like narrative or scripted shows, production roles vary. The client may or may not need to be involved in hosting depending on the show concept.
Content Focus
AskTheCEO is built specifically around customer proof and sales enablement. Every episode features a client's customer, partner, or industry voice endorsing the company on record. The output is designed to function as customer testimonials, customer stories, customer success stories, and case study content that sales teams use in active deals. The podcast becomes a library of social proof that prospects find when they research the company online.
Caspian Studios offers a broader range of content formats. They produce conversational interview shows, narrative-driven series with scripted elements, and even fictional audio content for B2B audiences. Their focus is on brand storytelling, audience growth, and content marketing at scale. If you want a creative, editorial-quality production with multiple format options, Caspian brings significant production depth.
Pricing
AskTheCEO starts at $1,200 per episode, with a four-episode pilot at $4,800 and monthly retainers ranging from $3,000 to $5,000. Every option includes the professional host, guest outreach and booking, full video and audio production, editing, distribution, and episode assets.
Caspian Studios starts at $2,500 per episode. Their pricing reflects a larger team structure, studio infrastructure, multiple format capabilities, and an enterprise-grade production process. They work with major brands like Snowflake, Slack, IBM, and Zoom.
Who Is Each Agency Best For?
AskTheCEO is best for B2B companies that want a branded podcast featuring their customers on record, without requiring their executives to host. It is a strong fit for companies where trust is the bottleneck in the sales process, especially in healthcare tech, cybersecurity, fintech, SaaS, and GRC. The service is designed for companies that want customer testimonials, customer stories, and social proof as sales enablement assets. The lower price point and included host make it accessible for growth-stage companies competing against bigger players.
Caspian Studios is best for enterprise companies that want a high-production-value content series with creative storytelling and multiple format options. It is a strong fit for companies with larger marketing budgets that want to build a media brand, grow an audience, and produce polished content at scale. Caspian brings significant creative depth and has a proven track record with major enterprise brands.
Both Are Legitimate Options
This is not a case where one agency is objectively better than the other. They serve different needs. If your primary goal is building a library of customer proof and sales enablement content without your executives hosting, AskTheCEO was designed for that. If your primary goal is building a media brand with high-production-value storytelling and creative formats, Caspian Studios has the team and track record to deliver that.
The right choice depends on what your company is trying to accomplish, how much executive involvement you want in the production process, and what budget range works for your team.
Want to explore whether AskTheCEO is the right fit? Book a free strategy call to discuss your company's goals and see if this model makes sense for your sales process.