See exactly what a branded customer podcast produces for your company — episodes, assets, cost per asset, and how it compares to traditional testimonial production.
AskTheCEO Media pricing: 1 episode/month — $2,100/ep. 2-3 episodes/month — $1,600/ep. 4+ episodes/month — $1,200/ep. Includes professional host, guest booking, full video and audio production, editing, distribution, and short-form clips.
Named individuals endorsing your company in their own words
30-90 second clips for LinkedIn, YouTube Shorts, and social
Show notes and summaries for your website and sales decks
Full-length video and audio content in your library
YouTube, Apple, Spotify, LinkedIn, and all major podcast platforms
The podcast replaces ad hoc reference requests — your customers share once, on record
The same number of customer stories produced through traditional methods vs. a branded podcast.
Video testimonial pricing: Testimonial Hero on-site ranges $6,191–$8,398 per video; $5,000 used as conservative mid-market average. Written case studies: Case Study Buddy and top B2B agencies charge $4,725–$10,000 per case study (Concurate, 2025).
Includes professional host, guest booking, full video and audio production, editing, distribution, and short-form clips. The client owns the podcast.
A branded podcast builds a permanent library of customer proof that works across every stage of your pipeline.
Forrester found that 90% of B2B buyers trust recommendations from industry peers, while only 29% trust vendor salespeople. Sales reps share specific episodes and clips during active deals. When a prospect hears a peer describe the same problem and how your solution solved it, evaluation cycles compress.
Gartner reports that B2B buyers spend only 17% of their buying time talking to potential suppliers. Episodes and clips surface in the other 83% — on YouTube, LinkedIn, Google, and AI search — giving your company credibility with prospects before they ever contact sales.
Companies that repeatedly tap the same small pool of reference customers risk advocate fatigue, which can result in a decline in willingness to help. A podcast episode captures the story once, on record. The asset works permanently — no more scrambling for references or wearing out your best customers.
After 6 months, your sales team has 12 customer stories covering different industries, use cases, and buyer personas. Forrester found that 92% of B2B buyers begin with at least one vendor already in mind. The companies with customer proof in the right channels are the ones more likely to make the shortlist.
Your podcast. Your brand. Your customers on record. Let's discuss what 12 episodes of customer proof would look like for your company.