AskTheCEO Media vs Sweet Fish Media: Choosing the Right B2B Podcast Agency
Two B2B podcast agencies with different approaches to hosting, content strategy, and what the podcast is designed to produce.
AskTheCEO Media and Sweet Fish Media both serve B2B companies that want to use podcasting as a business tool. Both produce video and audio content, both handle post-production and distribution, and both have built strong reputations in the B2B podcast space. But their models are designed around different philosophies, and choosing between them depends on what you want the podcast to accomplish.
This comparison is based on publicly available information from each agency's website and published materials. Both are well-established agencies, and the goal here is to help you find the right fit — not to suggest one is better than the other.
Side-by-Side Overview
| Feature | AskTheCEO Media | Sweet Fish Media |
|---|---|---|
| Primary focus | Customer proof and sales assets | Content-based networking and video content for marketing teams |
| Guest booking | Included in all packages | Included in $5,000+/month tiers (not in base tier) |
| Video production | Full video and audio every episode | Video-first — they now position as "Your Marketing Team's Video Team" |
| Pricing model | Transparent per-episode starting at $1,200/episode | Monthly retainers: $3,000/month base, $5,000/month with guest booking, $20,000/month premium |
| Setup fee | $1,000 one-time | Not published |
| Content repurposing | Video clips, audio, show notes for 6 deployment channels | Extensive — LinkedIn clips, YouTube, blog posts, email content, social shorts |
| Client type | B2B technology companies (SaaS, healthcare, cybersecurity, fintech, IoT) | Industry-leading brands across technology, professional services, and other sectors |
| Success metric | Customer proof library, deal influence, buyer research visibility | Content-based networking, social media reach, audience growth |
| Content ownership | Client owns the podcast | Client owns the podcast |
| Track record | 100+ episodes, Forrester-recognized, Microsoft Azure 24-partner series | 350+ shows produced, clients include Deloitte, Datadog, Atlassian |
The Key Difference: Customer Proof vs Content-Based Networking
AskTheCEO Media builds podcasts specifically designed to capture customer stories as permanent sales assets. Each episode features the client's own customers on record, producing testimonials, video clips, and proof content that sales teams deploy in active deals. The podcast is a customer marketing tool — measured by deal influence, not audience size.
Sweet Fish Media uses a framework they call "Content-Based Networking." The idea is to create content with your ideal buyers rather than for them. Each podcast interview is a strategic relationship-building opportunity, and the published content (video clips, social posts, blog articles) is a secondary benefit of that relationship. Sweet Fish has expanded beyond podcasting to position themselves as a broader video content team for marketing departments, with their current homepage framing as "Your Marketing Team's Video Team."
Both approaches produce valuable B2B content. The question is whether your company needs a podcast that captures existing customer relationships on record, or one that creates new relationships with potential buyers through the interview process.
Hosting and Production Approach
AskTheCEO Media includes a professional host in every package. Avrohom Gottheil hosts every episode with 25 years of enterprise technology experience. The client's team does not host, prepare questions, or appear on camera. For more on this approach, see Podcasting Without Recording Yourself.
Sweet Fish Media handles production, editing, distribution, repurposing, and growth strategy. Their service includes strategists, videographers, audio engineers, social media professionals, and copywriters working together to turn each episode into a multi-channel content engine.
Pricing and Scope
AskTheCEO Media publishes transparent per-episode pricing: $1,200 per episode for 4+ episodes per month, $1,600 for 2-3 per month, and $2,100 for 1 per month, with a one-time $1,000 setup fee. Every tier includes the host, guest booking, full video and audio production, editing, distribution, and short-form clips. For a detailed cost breakdown, see the Podcast ROI Calculator.
Sweet Fish Media uses monthly retainers. Based on published comparisons, their base "Sweet" tier starts at $3,000/month and includes audio editing, show notes, publishing, and a dedicated producer. The "Sweeter" tier at $5,000/month adds video production, guest booking, LinkedIn content, and blog posts. Their premium "Sweetest" tier is listed at $20,000/month with thought leadership coaching and advanced features. Sweet Fish's own blog notes that most clients pay between $7,000 and $12,000 per month for weekly or biweekly production.
The pricing difference reflects scope. Sweet Fish offers a broader content marketing service that extends beyond the podcast into social media management, blog content, and audience growth. AskTheCEO Media is focused specifically on customer proof production with all costs included in the per-episode rate.
Content Repurposing
Both agencies repurpose podcast episodes into multiple assets, but the scale and approach differ.
AskTheCEO Media produces full-length video, full-length audio, short-form clips, and show notes from each episode. These assets deploy across six channels — digital advertising, sales outreach, social media, website proof libraries, email marketing, and events. For a detailed breakdown, see Where B2B Podcast Assets Actually Work.
Sweet Fish Media positions themselves as "Your Marketing Team's Video Team" and their service team includes strategists, videographers, audio engineers, social media professionals, video editors, graphic designers, and copywriters.
When AskTheCEO Media Is the Right Fit
Choose AskTheCEO Media when your primary goal is building customer proof. Specifically:
Your company needs customer testimonials on record but your executive team doesn't have the time or interest to host a podcast. You want transparent per-episode pricing with the host included. You measure podcast success by how the content supports active sales deals and buyer research rather than by audience growth metrics. And you want a focused, specialized service designed around customer proof production.
When Sweet Fish Media Is the Right Fit
Choose Sweet Fish Media when your primary goal is building a broader content engine. Specifically:
You want a content marketing service that extends beyond podcast production into social media, blog content, YouTube, and audience growth strategy. You're comfortable with a higher monthly retainer for a larger-scope engagement. You want a team with a track record of producing 350+ shows and scaling audiences across multiple platforms.
Both Are Strong Agencies
AskTheCEO Media and Sweet Fish Media serve different needs within the B2B podcast space. Sweet Fish has built an impressive operation with 350+ shows produced and clients including Deloitte, Datadog, and Atlassian. AskTheCEO Media has built a specialized model around customer proof production with the host included. The right choice depends on your company's specific goals, hosting preferences, and budget.
For a broader comparison of 10 B2B podcast agencies, see Top 10 Done-for-You B2B Podcast Agencies. For a framework on evaluating the five key decisions that determine your podcast's success, see How to Choose a B2B Podcast Agency.